An Insight Into: Imperial Blue
After having a sip of this whiskey, I understood the growing amount of love that it has in the Asian market. This brand is owned by Pernod Ricard and is considered to be the third best selling whiskey in the world. The story behind this whiskey is not very long or compelling, for that matter. It was basically started in 1997 by the company known as “Seagram.” The grains that this whiskey is made with are Indian, however, the malts are imported. There is a presence of scotch malts in this whiskey. It was only after 2001 that Pernod ricard took the sole ownership of Imperial Blue’s India operations. You can’t help but notice that note-worthy whiskey by its advertisement which has a very famous slogan, ‘men will be men.’ From a small start, this beverage now also sponsors other music festivals and events and acts as sponsors for many activities. The brand lives long, and will continue to do so. The colour of this whiskey is medium amber with thin, but surprisingly persistent legs. The